Meet the Team

The people
behind SPORTL.

Surrounded by a growing team of experts and strategic advisors who understand the industry inside out — helping us move fast, build smart, and scale with intent.

Why we started SPORTL

We were fed up with paying for gyms we never used.

Like millions of people, we signed up to gym memberships full of good intentions — then watched the direct debits leave our accounts month after month. We knew there had to be a better way. So we built it. SPORTL gives everyone the freedom to train on their terms — no contracts, no guilt, no wasted money.

£250k
Pre-seed raised
2026
Founded
50+
Gym partners
London
HQ
The team

Five people. One mission.

Matthew Austin
Matthew Austin
CEO & Co-Founder

Business Consultant with 9+ years in technology, advising on strategy and advancements. A passionate sportsman who has played cricket and badminton around the world.

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Ryan Lovelock
Ryan Lovelock
COO & Co-Founder

Equity analyst with a finance background, specialising in market trends and risk management. An avid athlete competing in HYROX events and playing golf.

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Kevin Hewitt
Kevin Hewitt
Chairman & Pre-Seed Investor

Former Chairman of FTI Consulting, bringing decades of board-level leadership and strategic advisory experience. Now Lead Pre-Seed Investor in SPORTL, supporting governance and disciplined scale.

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Sean Sevant
Sean Sevant
Partnerships Manager

Former Sales Manager at David Lloyd Clubs with a background in business development and personal training. Leads gym relationships and onboarding for SPORTL.

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Lucy Gray
Lucy Gray
Marketing Manager

Growth-led social and influencer specialist with a proven track record in paid and organic campaigns. A fitness influencer giving SPORTL authentic reach and community-driven growth.

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